Juva from IB Produc riding in the city on his VanMoof bike.
"IB Produc is a blend of various passions, combining fashion, sports, and a love for craftsmanship. It's a brand that allows people to both identify with shared passions and discover new areas through its inspirations (leather, martial arts, cycling, saddlery, fashion, artisanal craftsmanship...).
My activities are diverse because I don't set any limits for myself. I'm currently working with leather on several materials, particularly on bicycle accessories like saddles and handles, specializing in bike customization and optimization." Text by Juva/IB Produc